As an artist and designer, I have always sought the connection between tradition and innovation, between the past and the future. My journey, from graduating from Bezalel to the present, has shaped who I am as a designer and creator. I have participated in and won international design competitions, worked as a shoe designer at the renowned Italian fashion house Ferragamo, and encountered inspiring designers along the way.

Why Judaica? This is one of the first questions I am asked when I talk about the brand. Judaism itself is a source of inspiration for me, and already during my studies I found myself exploring ideas and thoughts that originate in Jewish philosophy, and going from there to creating a piece of jewelry or a tool. The possibility of creating Judaica items that combine the values ​​of tradition and contemporary design excites and inspires me.
I strive to create Judaica that bridges generations. Exciting Judaica, that inspires an inner connection and celebrates sacred moments through high aesthetics and unique style.

What began as a simple concept and sketches on paper has transformed into a meticulous process driven by thorough research and development, all focused on delivering a unique and exciting user experience. Each item is thoughtfully planned and crafted with high-quality materials and advanced design techniques, ensuring that when the final product reaches you, it is ready to enhance your personal story.I invite you to discover the beauty of merging Jewish tradition with contemporary design, turning everyday moments into empowering and inspiring experiences.